064: How Life Planning Lays the Foundation for Freedom in Retirement with George Kinder

George Kinder is the father of life planning. Through this unique methodology, he helps retirees discover their deepest and most profound goals. He helps them to pursue their aspirations, discuss and resolve obstacles, create concrete financial plans, and provides ongoing guidance as they accomplish their objectives.

George has published three books on money, including Lighting the Torch, Life Planning for You, and Seven Stages of Money Maturity, which was featured in the July 2018 Wall Street Journal article “The Financial Books That Should Be on Your Summer Reading List” almost 20 years after its publication. His work has been featured in The Financial Times, The Wall Street Journal, New Model Adviser, Forbes, Time Magazine, FP Today, The Journal of Financial Planning, Investment News, and The New York Times, and he has spoken at conferences, universities, and financial firms on five continents.

Today, he joins the podcast to talk about why life planning is all about freedom, the moments that financial advisors can feel like therapists or marriage counselors when helping their clients navigate retirement, and how his work continues as the definition of retirement itself continues to shift, especially in younger generations.

In this podcast interview, you’ll learn:

  • How life planning gives retirees the inner and external freedom to live their lives to the fullest – and how financial advisors can best listen to their clients to make that freedom a reality. 
  • Why George believes you cannot be a true fiduciary without being a life planner – and what really comes first before money.
  • How a life planner’s discovery process, deliverables, and services works differently from a conventional advisor’s – and why making more time is of the utmost importance for almost every client.
  • Why George believes money represents a spiritual good for humankind but can’t deliver freedom in and of itself – and how to spend your money with purpose.

Inspiring Quotes

  • “To me, what life planning is, is it’s a methodology to deliver the freedom that we long to live with both the freedom that is our passion to be in the world and to engage in the world but also our freedom, a deep interior freedom.” – George Kinder
  • “I think we’re way off target when we think of that the only way we know to deliver entrepreneurial energy to the world is with the business school elites, the venture capital, and private equity.” – George Kinder
  • “I think we should be living with passion and purpose every day of our life, and life planning is one of the major supports for making that happen.” – George Kinder
  • “Each of us wants to be engaged in the world in a way that really brings us alive. And for some of us it’s more quiet than for others, but all of us want to live with that much passion. That’s entrepreneurial energy.” – George Kinder

Interview Resources


Investment Advisory Services may be offered through Howard Bailey Securities, LLC, a registered investment advisor. Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. The CLU® mark is the property of The American College, which reserves sole rights to its use, and is used by permission. Howard Bailey Financial is a registered trademark of Howard Bailey Financial. All rights reserved. Howard Bailey does not offer legal or tax advice. Please consult the appropriate professional regarding your individual circumstance. Not associated with or endorsed by the Social Security Administration or any other government agency. 

Read The Transcript