017: Why Smart Women Finish Rich with David Bach *

David Bach’s goal in life is to inspire a million women to be smarter with money. He’s the co-founder of AE Wealth Management, which oversees over $4 billion in assets, as well as the author of Smart Women Finish Rich, a word of mouth phenomenon that has sold over 1 million copies and is now entering its 63rd printing.

Unlike many financial books, it’s a nice, neat package that’s easy to understand – and one that I keep around for women and couples who are looking to learn how to create a secure retirement. It’s also a vital resource, as $39.6 trillion of the world’s wealth is now controlled by women, and that number is estimated to rise to $72 trillion as soon as 2020.

David is a very special guest and a great friend. I’m excited to have him on the podcast to talk about the recently updated edition of his book, the life lessons he learned from his self-made millionaire grandmother, and the unique challenges facing women in retirement. For both women facing retirement and the financial planners who might want to work with them, it’s a must listen.

In this podcast interview, you’ll learn:

  • Why this has been a passion for David Bach for over 25 years – and how things have changed in the world when it comes to women and money since he published the first edition of his book.
  • The reasons women are financially devastated after divorce or death of a spouse – and how to help women prepare for these scenarios.
  • Why so many women leave their partner’s financial advisors immediately after they die – and how financial advisors can prevent this.
  • The unique reasons that women often outperform men as investors.
  • Why David doesn’t believe people need to work until they’re 70 – and why his biggest passion is that people live their greatest life.
  • The difference between depressed and happy retirees and why you should be working on your future self at any age.
  • What potential clients should get out of first and second meetings with prospective financial planners.
  • How David’s grandmother taught him to invest – and how you can do the same with your own children.

Inspiring Quote

“The best way to protect yourself financially is to not delegate your financial life to another man in your life.” – David Bach

Interview Resources

David Bach website
Smart Women Finish Rich, Expanded and Updated
Smart Couples Finish Rich, Revised and Updated: 9 Steps to Creating a Rich Future for You and Your Partner
The Latte Factor: Why You Don’t Have to be Rich to Live Rich


Investment Advisory Services may be offered through Howard Bailey Securities, LLC, a registered investment advisor. Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. The CLU® mark is the property of The American College, which reserves sole rights to its use, and is used by permission. Howard Bailey Financial is a registered trademark of Howard Bailey Financial. All rights reserved. Howard Bailey does not offer legal or tax advice. Please consult the appropriate professional regarding your individual circumstance. Not associated with or endorsed by the Social Security Administration or any other government agency. 

Read The Transcript