Digital Content Specialist

Job Title: Digital Content Specialist

Department: Marketing

Reports to: Chief Marketing Officer

FUNCTION

Howard Bailey Financial, Inc., a growing retirement planning firm with a focus on helping people establish financial freedom through meaning and purpose, is seeking a highly-creative, detail-driven and motivated Digital Content Specialist to create compelling content and storytelling that drives leads, engagement and emotional connection for the organization.

The ideal candidate will oversee the design and production of marketing content that communicates the brand, its services, its culture and core values, including video, audio, photography, organic and paid social media posts, website graphics and email. This candidate will ensure that newly-produced content is promoted across all marketing channels, and leveraged to maximize its strength and relevancy for as long, and as frequently, as possible.

This role will have the unique ability to view the company and its services, people, facilities and culture through the lens of an in-house journalist, identifying content and storytelling opportunities that will resonate with clients, leads, prospects, job seekers and others who engage with the brand.

The Digital Content Specialist will report to the Chief Marketing Officer, and will work in close collaboration with other marketing leads, a copywriter, events manager, and a handful of third-party partners who support our marketing initiatives.

Work samples that demonstrate the candidate’s unique ability, competency and experience are required for consideration. Please include a link to a highlight reel, online portfolio or the equivalent with cover letter or résumé.

ESSENTIAL DUTIES & RESPONSIBILITIES
(Note: Other relevant duties may be assigned)

• Plan and execute creative content design and asset production for marketing campaigns, including (but not limited to) video, audio, photography, organic and paid social media posts, website graphics and email, that drives leads, promotes engagement and emotional connection, and builds brand awareness
• Produce live and pre-recorded video and audio productions, including YouTube videos, social media content, podcast recordings, TV and radio advertisements, webinars and the like
• Identify content and storytelling opportunities that will be relevant to leads, prospects, clients, job seekers and others who engage with the brand
• Measure success through tracking and analytics, and communicate successes and opportunities through visual reporting
• Maintain, manage and organize asset libraries
• Protect Howard Bailey’s brand image, integrity and consistency wherever it appears, internally and externally, in print and in digital

EDUCATION AND/OR EXPERIENCE

• Degree in Video, Telecommunications, Marketing or related field
• 3+ years of professional video and communication experience
• Marketing agency, corporate marketing or financial marketing communications experience preferred

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong visual communicator with impeccable attention to detail
• Tech skills including video, audio, lighting, post-production editing and graphics, and the like
• Mac skills utilizing Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere and After Effects), Google Suite, Microsoft Office, Slack, Hootsuite, and similar digital platforms
• Ability to work guided by deadline, and oftentimes working on several projects in tandem
• Recognition of good copy, with the ability to provide copy direction. Copywriting skills a plus.
• Experience in social media storytelling and paid social advertising a plus
• Excellent organization and follow through skills
• Excellent interpersonal, written and verbal communication skills

Work samples that demonstrate the candidate’s unique ability, competency and experience are required for consideration. Please include a link to a highlight reel, online portfolio or the equivalent with cover letter or résumé.